we began because of you.
So Worth Loving began when this 4'11" musician worked by day as an art director and by night pursuing the music industry. I never thought I'd have a music video go viral, but when it did, I saw a lot of support. A lot of encouragement. A lot of people wanting to share my music, but with that came haters and naysayers. A lot of people judging my appearance, my voice, my melodies, and my style. I saw what it was like to have people for you and watch others observe you and be immediately against you. I decided instead of paying attention to the hate I will love on the people that are loving on me. So, I did what any "sane" person would do and place my home address on my blog and I said: 'Mail your personal t-shirt and I will spray paint "you are worth loving" and I will mail it back to you for free.'
There were a few things I wanted to accomplish:
Create music that has empowering melodies for the bad days, to let the family on the other side of the screen know how honored I am they believe in me, and to create a community of people that feel the weight of life and want to feel less alone in their own story.
I thought I'd receive one or two tees and that they'd be sent from my mom and her friends, but what the next 8 months consisted of changed my entire world. Stories. Strangers' shirts that quickly became my new family in addition to the stories they represented. Stories of people, like me, that struggle with self worth. Stories of physical abuse, verbal abuse, depression, self-harm, eating disorders, stigmas of society, scars from the judgement of religion. Of all of the stories I heard, I thought if all of these 100s of stories knew they weren't alone, we could all muster up the energy to persevere during maybe one of the darkest seasons of our lives and through that dark time we could cast a light for others.
Six years have passed and today we are a community of individuals that have experienced all walks of life. So Worth Loving exists to help embrace your past and empower your future. That no matter your history, past mistakes, religion, career choice, relationship status, or the history you’ve come from that you are worthy of love. SWL uses apparel and storytelling as an entry point to create the conversations that enable that safe space to gain strength and in gaining that, help others gain their strength.
We’ve sold to all 50 states and over 30 countries. We are hanging out on a little over 80 college campuses and we are in the process of establishing our So Worth Loving Foundation where we will partner with college counselors to have more support in the mental health community.
When you wear SWL, you aren’t just wearing a comfy inspirational tee, you are reminding people that you believe their circumstances don’t define who they are.
You are not crazy. You are not messy. You are brave. You have experienced judgement. You have experienced shame. You have experienced guilt. You have looked at yourself closer than judging another so you may be an even brighter light. What you have experienced will be a lighthouse for other lost ships trying to find their way and you’ll be that steady safe place to help them come home to themselves. We are all finding our way home and fighting the labels that keep us from believing we are So Worth Loving.
OUR 2015 SOUTHEAST #FREETOBE TOUR
CNN HLN / CREATIVE LOAFING / ATLANTA MAGAZINE / SOUTHERN LIVING / MSNBC / STYLE BLUE PRINT / REACH RECORDS